WBFBF Empowered Businesses
The fund doesn’t just protect family — it helps family build. These are the enterprises we back.
Building Family Independence
A safety net catches you when you fall, but ownership is what lets you rise. That is why the Betterment Fund does not stop at benefits and legacy planning — it actively invests in the businesses family members build. Guaranteed income and generational wealth rarely come from a paycheck alone; they come from equity, enterprise, and the freedom that comes with owning something of your own.
The businesses below represent different stages and different ambitions — from a flexible e-commerce venture anyone in the family can learn, to established companies serving clients well beyond the family itself. What they share is a belief the fund holds dear: that helping a family member start and grow a business is one of the most durable gifts you can give, because it keeps on giving long after the initial help is spent.
Sale4Mitzi
E-Commerce Sales
Online resale across eBay and Poshmark — a flexible, learnable income stream anyone in the family can run from home and grow at their own pace.
Grey State Development
Immersive Technology
An immersive marketing and interactive technology company building AR, VR, kiosks, and real-time 3D for medium and enterprise organizations.
GD Wizards
Branding · Web · IT
Branding, websites, and small-business IT — the digital foundation growing businesses need to look credible and compete.