Privacy Policy

Effective date: July 20, 2026

The Wilson & Birtha Family Betterment Fund (“WBFBF,” “we,” “us,” or “our”) operates the website at wbfbf.com (the “Site”) — a public coaching and education business, together with a private, members-only area for our family. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Site you agree to the practices described here.

1. Who we are

WBFBF is the data controller for information collected through this Site. If you have any questions about this policy or your information, please reach us through our Contact page.

2. Information we collect

We only collect information that we need to run the Site and respond to you:

• Information you give us. When you complete our contact form, newsletter sign-up, benefit-request or expense forms, or otherwise correspond with us, we collect the details you provide — such as your name, email address, and the contents of your message.
• Member account information. Family members who log in to the private members area have a user account (name, username, email, and password, which is stored in an encrypted form we cannot read).
• Information collected automatically. Like most websites, our host and analytics tools automatically record limited technical data — such as your IP address, browser type, device, pages visited, and referring page — through cookies and similar technologies.

3. How we use your information

• To respond to your inquiries, coaching requests, and messages.
• To send our newsletter and updates when you ask to receive them.
• To operate the members-only area and process family benefit and expense requests.
• To maintain, secure, and improve the Site and understand how it is used.
• To comply with our legal obligations and protect our rights.

We do not sell your personal information, and we do not use it for advertising.

4. Cookies and analytics

We use cookies and similar technologies to keep the Site working, remember your preferences, keep members signed in, and measure general usage. We may use privacy-respecting analytics (for example, Google tools via Site Kit) to understand aggregate traffic. You can control or disable cookies through your browser settings; some features (such as staying logged in) may not work without them.

5. How we share information

We share information only as needed to operate the Site:

• Service providers who run parts of the Site on our behalf — for example our web host, our email/newsletter delivery, and the form provider (Cognito Forms) that processes benefit and expense requests. These providers may only use the information to perform services for us.
• Legal reasons — if required by law, or to protect the safety, rights, or property of our family, our members, or others.

We never sell or rent your information to third parties.

6. How long we keep information

We keep personal information only as long as we need it for the purposes described above — to answer your request, provide the service, or meet a legal requirement — and then delete or anonymize it. Newsletter data is kept until you unsubscribe.

7. Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, or to object to or restrict certain uses. You can also unsubscribe from our newsletter at any time using the link in each email. To make any of these requests, contact us through our Contact page; we will respond within a reasonable time.

8. The members-only family area

The private members area contains information intended solely for family beneficiaries and administrators. Access is restricted to logged-in members. Members are responsible for keeping their login credentials confidential and for the information they submit through member forms.

9. Children’s privacy

The public Site is intended for adults. We do not knowingly collect personal information from children under 13 through the public forms. Any information about minor family members held in the private members area is provided and managed by their parents or guardians.

10. How we protect your information

We use reasonable technical and organizational measures — including secure hosting, encryption of passwords, and access controls — to protect your information. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

11. Links to other sites

Our Site may link to third-party websites or services (for example, form or scheduling tools). We are not responsible for the privacy practices of those sites; please review their policies separately.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” above and post the updated version on this page. Significant changes will be highlighted where appropriate.

13. Contact us

If you have questions or requests regarding this Privacy Policy or your personal information, please reach us through our Contact page.